The SLEEPZ has been designed as the first solution providing a reward system to cater for the insomnia market. The SLEEPZ, among its other unique functionalities, introduces a financial incentive that wholly accommodates an essential component of human physical and mental well-being. Our project will offer a wide range of services, which will be powered by the SLEEPZ's native token - $SLEEPZ. Cryptocurrency does not need to be confusing. Hence, it became a priority for the team to design a solution that would not only make crypto easier to use, but more accessible, and more attractive to the mainstream, as the industry approaches the brink of mass adoption. The team’s experience in crypto marketing and community growth has pushed us to differentiate ourselves from others by providing a scientific way of planning our campaigns with a deep dive into data analysis, as this whitepaper will explain.